Malaysian women entrepreneurs today are still facing a considerable number of obstacles. You see, venturing in new markets can be a problem for Malaysian women entrepreneurs simply because of the fact that information can be hard to obtain.
We all know that you need information in order to start a proper business venture. You will need to know about:
a) The market – is there an available market for your product? This determines how well you can expect your product or service to be received. The market determines how much profit you will be able to make. Do you think that people will be wiling to pay the prices you set? Will your market last, or are you experiencing some kind of fad?
Without proper knowledge of the market, Malaysian women entrepreneurs can end up spending a lot of money on complete and utter failures.
b) The finances – you also need proper information as to the costs and the profits you can expect from your business. Entrepreneurs become entrepreneurs mainly because of the objective of profit. By having the correct financial information, you can successfully plan out your business and where you think that venture will take you.
Difficulty in obtaining financial information can cause Malaysian women entrepreneurs to make wrong decisions. You see, you need to be able to estimate your finances ion the best possible manner in order to set up a business correctly.
c) Comparative studies – you need to obtain accurate information about similar businesses in order to know what to expect when starting your business venture. You see, it is often hard for Malaysian women entrepreneurs to obtain accurate and up-to-date information. This can lead to some pretty serious lapses of judgment.
Hypes and fads occur all the time. You need accurate information in order to see if a business that was popular last week is still feasible today.
Another problem encountered by Malaysian women entrepreneurs is lack of networking. You see, connections are important when running your own business. By establishing connections with other Malaysian women entrepreneurs you get a lot of advantages, including:
1) Information sharing – information is easier to obtain if you have a number of people keeping their eyes and ears open. By forming a network with other Malaysian women entrepreneurs, you actually get the opportunity to gather more information, providing you also share what you know.
2) Advice – in starting your own business, you need all the help you can get. How can you get it if you don’t network with other Malaysian women entrepreneurs? Nobody can claim to know everything about business, but within a network, you can come pretty close.
3) Pooling of resources – by networking with other Malaysian women entrepreneurs, you have the opportunity to share resources. We all know that businesses suffer losses. However, being in a network can help you recover quickly from any type of defeat. Entrepreneurial networks today actually have help systems which try and support members when their business is facing a crisis.
Fortunately enough, there actually is a group that Malaysian women entrepreneurs can turn to when they need help. The National Association of Women Entrepreneurs of Malaysia (NAWEM) was formed with the objective of helping Malaysian women entrepreneurs get their businesses off the ground and become globally competitive.
NAWEM actually provides Malaysian women entrepreneurs with different types of help. The organization conducts trainings and seminars designed to help Malaysian women entrepreneurs expand their skills and gain more knowledge regarding entrepreneurship.
NAWEM also provides Malaysian women entrepreneurs with various opportunities to help them penetrate their target market. You see, by joining an association like this, Malaysian women entrepreneurs finally get the edge they need. The group can act as a network, letting Malaysian women entrepreneurs share resources and information. The organization strives to fulfill the shortcomings of the individual.
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